If you don’t have a responsive web design, then chances are you’re missing out on a lot of potential visitors and customers. You may even be losing some. Here’s why a responsive web design will help you get more visitors, and how not implementing this design could be handicapping your business:
You cater to mobile platforms
Many of your current (and potential) visitors are probably accessing your site through one type of mobile device or another. A responsive web design automatically adapts and conforms to different screen sizes. If your web design is unresponsive, it could be shrinking the text too small for the visitor to see, distorting your images, or it may not properly fit into the screen at all, meaning it won’t be a draw to potential mobile visitors.
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Improved visitor experience
Responsive design means no redirection, no duplicate content, no awkward site or page renditions that look different on every platform and that may not even translate properly half the time. Responsive design translates into a site with a consistent look and feel
that works on all devices, thus offering a better experience, which attracts more visitors and can lead to a higher conversion rate as well!
Image by Mike Cummings
Every business wants to reach as many consumers as possible in their target market. With responsive design, you seamlessly integrate your campaigns into all mediums, from desktop to cell phones, thereby reaching more consumers and attracting more
Increased visibility on search engines
Google and other search engines like responsive sites, and tend to feature them most prominently in the main SERPS (search engine result pages), as well as local searches. That means not only increased overall visibility, but also increased community exposure
for your website, equaling more local, national and even global visitors.
Image by Brian Hurst
You stay relevant
Refusing to update your old website design is a great way to lose visitors and miss out on the opportunity to gain new ones. Employing state of the art technology on your site that improves your visitor experience keeps you relevant and keeps your website looking great, and that’s a major step in helping you get more customers.
Your web design needs to be more than a polished, visual representation of your business and brand these days; it needs to work with whatever medium your potential visitors can find your site on, including their laptop, cell phone, tablets and other devices. If you haven’t already implemented a responsive web design, then it’s time that you do. It will help you get more visitors and help keep your business growing.