UX Teardown #4: Gametime – uxdesign.cc

This week we are going to take a look at Gametime, the ticket marketplace app, where users can buy and sell sports/concert tickets on the go. Special shoutout to Caio Braga, who has kindly given me some very useful feedback on my previous teardowns. Enjoy!

Flow

A simplified user flow of Gametime.

Intuitive browsing flow ?

In my opinion, as a ticket marketplace, Gametime nailed the browsing experience. The flow to discover available events is really intuitive and easy to understand. There wasn’t really any onboarding, but the user flow is so linear that it doesn’t really need one. Users select an event, choose a seat, and pay for the ticket. The whole process can be done in less than a minute.

Simple filtering options ?

Compared with other marketplace apps, the filtering feature in Gametime is also much simpler. One of its main competitors, StubHub, has a whole page dedicated to filtering (including 4 delivery options to 6 detailed seat features); whereas in Gametime, the only filters are the ‘number of tickets’ and ‘time’. I find the simpleness a lot less intimidating.

Gametime has a simple filter.

No search bar ?

Wait, where’s the search bar?

That was my first reaction when I first started using Gametime. Here’s a typical use case: Maybe I just want to know whether my favorite band is playing anytime soon. Rather than having to scroll through months of events, there should be an easier way to just search for it.

UI/UX

More photos, less words ?

One thing that struck me immediately was how much easier (and more appealing) it was to browse through the different events in Gametime. Even for certain sports that normally don’t interest me, I still tapped into them because of their thumbnails. Throughout the whole app, Gametime rarely uses any words or sentences; instead, it uses photos and pictures whenever it can to make it easy to browse through. After all, photos are much more readable and recognizable than words.

Gametime’s events page looks more appealing and readable because of the photos.

Awesome preview feature ?

In my opinion, the preview feature is what makes Gametime better than other ticket marketplaces. In the past, whenever I had to look at the seat graph on the tickets, I had to literally imagine how far away I would be from the court/field/stage. But now with Gametime, it actually shows me the view for that particular seat. Those previews are actual photos taken on the spot during the game. That makes it so much easier to picture myself sitting in that seat. I did some competitive research and found that no other ticket apps have the same functionality. StubHub’s 360-degree preview may be the closest to such preview, but still not as realistic as the panorama seat preview in Gametime.

Gametime’s panorama seat preview. No more ‘imagining’ how far you are from the court.
Gametime has one of the most useful preview thumbnails in its ticket page.

Loading animation ?

The loading screen is very well-crafted. This is a nice little detail that delights me everytime I open the app. The title also implies that Gametime is doing a lot of work for me, so it’s good for branding too.

Well-crafted, on-brand loading screen.

Brand color is not prevalent ?

Even though the whole app is bursted with very saturated colors, Gametime doesn’t really utilize its brand color (the neon green) that much. Although one can argue that the colorful palette is in fact its brand, I do think that Gametime can infuse more brand styling throughout the app.

The brand color is nowhere to be found in the app.

Nice to have

Favorites/Bookmark

Aside from the lack of search functionality, I was also surprised that Gametime doesn’t let users save or bookmark a ticket. Given that there are a lot of different tickets in a single event, it might be really hard to go back to a particular ticket. You would have to either remember the section number or the price of the tickets. It gets especially complicated when you are comparing different tickets or different events.

Price prediction

Similar to flight tickets, game tickets fluctuate greatly. Currently, Gametime does give users realtime updates when certain ticket prices increase/decrease, but it’s far from being proactive at helping consumers make better purchasing decisions. It makes me think of Hopper (a flight ticket app), where it shows the price prediction of a given ticket — e.g. this ticket will likely cost you $20 or more in a few hours. Some similar features will help users decide faster and maybe even save them some money.

Flight ticket app like Hopper gives users price predictions and recommendations.
That’s it for this week’s UX teardown! If you enjoyed this article, hit that heart ❤️ and share it with the world ?. See you next time!

Author: Eric Yi

Collect by: uxfree.com

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