This case study documents a 14 day design sprint and the work processes involved in creating a new service for Time Out magazine. This is a concept project by a team of 4 designers — Cindy Chen, Matthew Rusk, Shruti Hallar, and myself — Pinusa 🌻.
Time Out is a lifestyle magazine that provides entertainment, food, drink recommendations to an international audience through print and digital media. Time Out inspires and enables people to experience the best of the city they’re in, providing original editorial content for users to find things to do as well as curated lists of the best films, food, attractions, art, culture, shopping and nightlife activities. Operating in 108 cities, it has a monthly global audience reach of 242 million.
Time Out understands that to develop their brand and continue their success they need to explore and develop new ways of engaging users whilst leveraging their current service and the technology in their current mobile app, and create a social network based around individuals or groups meetings face to face, in real life.
The new service would be called Team Up and would be introduced in London first, and then the rest of the world.
Target Device — Mobile/Tablet
Responsive Website or Native application
Goals — client’s request
- Real time communication between users in the app.
- Users should be able to arrange face to face meetings at locations in London.
- Groups of users should have clear instructions of where to go, and how to get there.