The user experience of choosing the simplest possible words

Are you creating a “cross-channel conversational engine powered by machine-learning technology”, or simply “a chatbot that learns with the users”?

Photo by Roman Mager
“On this screen, we have added a photo gallery. You can clearly see how it is inspired by Don Norman’s first level of visceral design, and how it utilizes some foundational Gestalt principles, helping achieve our graceful degradation strategy for pre-webkit browsers. It’s very gestural, intuitive, designed for millennials.”


“On this screen, we added a photo gallery. It anticipates what I’ll see in the next photo, and the fact it has rectangular edges makes it compatible with older browsers like Internet Explorer. Just by seeing a sneak peek of the next photo, I know I can swipe to browse through.”

Author: Fabricio Teixeira

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