The job of user experience designers is very wide and concentrated at the same time. They have to work with data, filter it, make interviews build wireframes, prototypes and mockups for final presentation. The effort is equally spread between all the stages. All this process is to make the product user friendly, to increase the growth of users, to spare time to users. In short, if something is estimated to be done in 5 steps, our job is to diminish it in 3 steps without losing the effectiveness and the quality of information.
Now, this is a benefit for the user so he doesn’t have to waste his/her time in doing a process no matter how complicated it may be. People tend to stay quite a long time in front of their phone screens. We don’t have much in hand when dealing with user decisions like how long are they looking at their personal phone. This is very important and problematic matter.
Many of smartphone users tend to be addicted. The information is so abundant (not necessary qualitative), and the actions that we do in order to achieve something we want are very few, in order to make it simple in getting what we search for. Abusing with all these facilities it’s a pity. The UX Designers try to think smart not to make people lazy. They think smart because they know that people are smart.
Knowing the situation that the user is facing every day, we try to filter that information by putting funnels. For the first time people is given the access to the wide world of possibilities and information. They just have to choose. This decision has to be very well thought! Our role is to simplify the decision making process.
The challenge is to optimize the process of enhancing user satisfaction by improving the usability, accessibility and pleasure provided in the interaction between the user and the product. The first thing a UX Designer thinks about is how to align the goals of the user with the goals of the business.
Ex: If a user’s goal is to buy a product the business goal needs to be making that purchase useful, usable and pleasant action. We also try to minimize the steps of navigation process in order to simplify the product usability.
- If the goal of the user is met, they have good experience with the product. This means that they can find things quickly and easily.
- If a user has a great experience, this means that there is a big probability not only that he/she will come back, but also will recommend the product to other people.
- If the number of people using the product is increased this means that the traffic and conversion rate for that site is also increased.
Having a clean design, clear description and a straight forward user experience is essential. If the product owner, content writers and UX designers collaborate closely together, this can be achieved successfully.
If the simplicity of presenting the product to the user is efficient, simple and complete, so will be the outcome from the profit business perspective itself.
Knowing that the user is so overwhelmed with information, it is crucial that when you present a product to the user, you have to guide him/her efficiently. From both the user and the business perspective it’s worth saying:
Use the technology and don’t let it use you!