What’s hot in UX:
Stop the Spammy Notifications →
Notifications weren’t always so spammy. I remember a time when notifications were timely, relevant, and useful.
My weather app would tell me when it’s about to rain. My sports app would tell me when the Giants game is starting. I wanted to know about these events, and I loved that my apps notified me.
But over time, the rules changed. Companies became fixated on Daily Active Users. Adoption Rate. User Retention. At some point, humans just became numbers on a dashboard.
We need to remind companies that we’re more than metrics.
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