Simple – The Bilingual Font. The process of Simple began with the usual alphabets followed by a series of icons and soon it was an avalanche of Chinese characters. The pool of proposed Chinese characters were loosely determined by the needs of a lunar calender. In a nutshell, Simple is a single-weight, minimal, grid-based Sans-serif display. Prudent with details and sturdy in form, the geometrically-driven structure marks the foundation of a cross-cultural assortment of Latin alphabets, Chinese characters and thematic icons. After months of extensive typesetting, Simple is also realized to be well-catered for use in graphical information design in games and tournaments, logotypes, advertisements and headlines.
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