My presets are meant to focus on the color scheme that draws me in the most, and that which I’ve recently learned is scientifically proven to be one of the most pleasing to the human eye: amber and blue.
I live near the ocean, and so not only do we have gorgeous blues and water, when the mist hits against the cliffs it spits up mist that mixes with sunset light and provides a golden glow that’s not really replicable through post processing. I’ve always tended towards a moodier edit rather than a really clean one, because I believe you should edit how an image feels and not how it looks. Among these five color presets, and the one B&W, you should be able to find one that works for you in a variety of scenarios and lighting. I’ve never cared much about trying to emulate film, so you’ll see a lot more contrast in my presets and less interest in the grain unless it pertains to the mood of the edit (like 03 and 05 B&W). Because there are so few occasions when I’m shooting a scene in which everything feels neutral, I don’t try to get the histogram perfect – so these will work really well in both under and overexposed images. But if you want to really see them shine, go shoot during golden hour near some water and you’ll see what I’m talking about.