11 OTF

Typefaces derived from vernacular sources are becoming a staple in the graphic designer’s pallette. Christian Schwartz designed Popular for Popular Mechanics. Robb Rice redesigned the magazine; he wanted a type series with the no-nonsense engineering charm of the DIN spec, yet enlivened with structure from the strong slab serifs Stymie, Memphis & Rockwell. Popular is the working slab serif that remains stylishly invisible; FB 2004

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