Measuring design maturity, virtual identity, impostor syndrome, and more UX this week

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A framework for measuring design maturity →

If you ask any modern CEO, they will say that design is important to their business. But, in reality, that is not always the case — or, at least, in the same dimension they say it is.

“Why do we need another designer? We are meeting all our deadlines!”

Although the work gets done, the maturity of the design team can feel stale: the budget doesn’t change much, hiring is slow, the design team doesn’t have a voice in the company’s strategy. That’s when we start questioning how important design really is to the business.

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Author: Fabricio Teixeira

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