Certain things in this world burst on to the scene with a big bang that explosively marks an historical moment of extreme innovation.
Take the iPhone for example — when that launched it was different than anything we’d ever seen before or expected. When Steve jobs stood on that stage and held up the iPhone 1, we all realized phones would never be there same.
But disruptive cases like this are the minority.
Most real world examples of transformational innovation don’t seem like innovation at first. They are often only seen as innovative in hindsight.
“Innovation can be radical as well as incremental. We just need to be cognizant to the subtle changes leading us towards radical innovation.”
~ Manish Jha, Founder of SOEG