What’s hot in UX this week:
Infinite Scrolling, Pagination Or ‘Load More’ Buttons? →
Pagination is still the most popular way to load new items on a website because it ships by default in almost every single e-commerce platform. However, our usability test sessions found “Load more” buttons combined with lazy-loading to be a superior implementation, resulting in a more seamless user experience.
We found that infinite scrolling can be downright harmful to usability — in particular, for search results and on mobile. However, it’s not black and white, because the performance of each method varies according to the context of the page.
In this article, we’ll present Baymard Institute’s usability research findings for both “Load more” buttons, infinite scrolling and pagination, including for both mobile and desktop. We’ll see how search results need to be implemented differently from category navigation, along with several pitfalls with implementation and examples from leading e-commerce websites.
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via Fabricio Teixeira