How to UX the F*** out of Fake News –

We’ve all heard the terms “Fake News” and “Alternative Facts” so many times it’s annoying. That being said, it’s a problem that needs to be addressed.

In this post I’m going to give you a few design techniques you can put in your UX toolbox to design experiences that squelch fake content.

But first, let me quickly illustrate what we’re talking about

Just yesterday (March 29, 2017), it was revealed that The Kremlin employed 1,000+ people to create fake stories targeting key swing states in the 2016 U.S. Election.

There were upwards of 1000 internet trolls working out of a facility in Russia, in effect taking over a series of computers which are then called botnets, that can then generate news down to specific areas. ~ U.S. Senator Mark Warner

Fake news is often intentionally created with a predisposed bias, then is shared within target demographics (who create an echo chamber around it), and sometimes it is even bolstered by likes and comments from networks of bots (like in the 2016 election example above).

Most fake content exists to influence the opinions of you and me.

Most fake content is political and intended to influence opinions

Fake News on Facebook

Some is just satirical content mistaken as real that goes viral

All of these stories were fake/prank videos that were reported widely on and shared/liked countless times

Other types attempt to influence on much more serious matters

The Sandy Hook conspiracy, flat-earth theory, and anti-vaxxing are all movements that started and grew based on false, yet persuasive content

Author: Joe Salowitz

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