We’ve all heard the terms “Fake News” and “Alternative Facts” so many times it’s annoying. That being said, it’s a problem that needs to be addressed.
In this post I’m going to give you a few design techniques you can put in your UX toolbox to design experiences that squelch fake content.
But first, let me quickly illustrate what we’re talking about
Just yesterday (March 29, 2017), it was revealed that The Kremlin employed 1,000+ people to create fake stories targeting key swing states in the 2016 U.S. Election.
There were upwards of 1000 internet trolls working out of a facility in Russia, in effect taking over a series of computers which are then called botnets, that can then generate news down to specific areas. ~ U.S. Senator Mark Warner
Fake news is often intentionally created with a predisposed bias, then is shared within target demographics (who create an echo chamber around it), and sometimes it is even bolstered by likes and comments from networks of bots (like in the 2016 election example above).
Most fake content exists to influence the opinions of you and me.