It’s easy to come up with a hundred names for your product, but how do you pick the right one? Most naming guides attribute the decision making process to instinct or a loose framework. However a key component tends to be missing from the process — user or customer validation.
While there’s no silver bullet, this is a process my team and I tried and liked. This is a breakdown of how to pick a name that aligns with your brand values and how your users think.