How to Get the Most Out of User Interviews –


  • Good for identifying attitudes, beliefs, and desires
  • Not good for specific instances, such as memory recall or speculation
  • Usually 20–30 minutes in length, but may vary with the complexity of the project
  • Best done in the early phases of a project, aids in persona development
  • Less likely to encounter the bandwagon effect than in focus groups, and therefore receive more accurate responses

Author: Fiona Foster

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