I recently did a set of foliage patterns, and as I was making the preview images, I made a couple of logos with the elements from the patterns. I loved the way they turned out, so they have evolved and become this lovely package of branding templates! I’m a big believer that a brand is more than just a logo. A brand has a certain look and feel, through the use of consistent colors, typefaces, textures, patterns, and other graphic elements. It’s also beneficial to have multiple versions of a logo to use in different circumstances. One of my favorite ways to elevate a brand is with carefully chosen patterns. These, along with the brand colors and typefaces can be used on websites, business cards, and packaging to make a brand stand out from the crowd!
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