Fix your broken Google Analytics setup –

As user experience designers, we need to base our decisions on evidence and most of the behavioural data we have access to is found in Google Analytics. This is a hugely useful tool but before we use this data to provide actionable insights, it is our responsibility to ensure the data is accurate.

There are a number of common mistakes that we see again and again. This post aims to give you a troubleshooting guide to get started and make sure your analytics platform is providing you with data you can trust and use.

Author: Nick Buckingham

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