First post-it then paper sheet: how to create mobile-first content

Ana Vieira

The photo helps to illustrate the reality about 2018: mobile first is a one way ticket. You know that the mobile phones are the center of all the attentions and the people’s behavior (actually your behavior too) proves it. But, if you are one of them that just believe in what you see, so watch it: at the second part of 2018, Google started a little update that, basically, will give priority to responsive pages.

If you are asking “What it changes on my website?” I answer you: Everything, if you want to show your website on Google’s first page. It means that if your site follows the SEO best practices and is a mobile first page, you will appear before the pages that follow the recommendations but aren’t responsive. In this case, you have just one option: optimize your projects and start thinking Mobile first.

Now is the time that the UX designers and SEO strategists starts to make crazy plans and one of the points is “how to match a desktop content in a 5.5” screen?” The probability of failure, unfortunately, is big. Besides the size of the screen, you have to consider that the mobile allows the user to multitask and it means that your content have to be really objective to have the user’s attention.

If you are a designer, content analyst or UX writer and have been in panic because of mobile first content strategy, don’t worry my dear. I’m here to (try to) help you.

First post-it then paper sheet.

A metaphoric explanation for you realize that you must produce your texts to a small piece of paper (a smartphone screen). If you create your content for mobile, it will work in a desktop.

But how can I do this magic?

Take it easy my friend. I’m going to give you some tips that will (I hope so) help you to start thinking a mobile content.

1- If in your company, the UX Writer/content analyst doesn’t works at the UX team, the first step is doing it all together. If exists some content that is very relevant but is too big, ask the designer if doesn’t exists a better visual solution to distribute the information to make a more objective and useful content and then let the user have a better experience reading the content.

2- Objectivity is a fundamental thing in UX Writing. Imagine that the user needs to look fast and identify the information that he came for. Because of it, think in some ways to give the right priority for the information that you consider essential.

3- To get an effective content, keep in mind that the principal goal of your texts is conducting the users to the actions that they need to do or for the information that they need to know, without a lot of clicks, scrolls or too much time of reading.

4- Have you ever heard about pyramidal content? Is a model of text structure applied on journalistic texts that shows first the most objective and general information and then goes on the subject details and specific information. For a mobile experience, this model of content works very well if you plain, with the designers, the navigation’s journey and organize the content according to the users evolution (so, when he is getting closer of the end of the action, he is going to have more details about it).

5- Finally, don’t forget to read your texts and do these questions: “Am I informing what is necessary for the user?” “Are the actions clear?” “Are we giving all the feedbacks?” And if you found a phrase, paragraph or topic that doesn’t works well or seems to be a little lost from the rest of content, probably, it can be showed in another way.

You know that in this digital universe, nothing is forever and five minutes later, comes a new trend-recommendation-must-have or Google does a new update that makes all the UX, IT, Content and SEO teams put their heads to work harder.

But, when we are talking about mobile content, one thing will be effective forever:

Less is (always) more.

Author: Ana Vieira

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