Winners and Losers in The Conversational UI Landscape
In the past year or so, we have witnessed the emergence of Conversational UI. It was always there, but recently more and more companies are adopting it as if it were the next best thing. Content is The King, but it is nothing without its Context Queen. Channeling services and content carelessly through a trendy UI might hurt businesses a lot in the cruel app-world of no-second-impression-to-make. It happened with apps “tinderized” for no good reason, and it might happen again with “conversationalized” apps.
New to Conversational UI? Here’s a quick intro
Conversational User Interface is an interface that uses a back and forth conversation as the model for interaction. Human types or says something to a machine, and the machine responds back with actionable information in a conversational manner in text, voice or both. This post deals with the visual side of Conversational UI and the way it is mis/used by different apps and services.
Messaging Apps As Infrastructure
We all use messaging apps as Whatsapp, Slack, Telegram and many more, to talk to our human friends and co-workers (C2C). In the past year, many messaging apps opened their gates to companies, establishing person-to-company communication (B2C).
The idea behind it is clear — reach people in the channels they already massively use most of the time, instead of fighting a hopeless battle to drive them to niche, standalone apps they infrequently visit. For some companies this transition works beautifully, but for some it’s a hollow, superfluous and dangerous gimmick.