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Designing Smart Notifications →
My phone buzzed. I was somewhere in Iceland. More than ten miles from my car and any other human being. Holding a phone with a dying battery. I turned it on to check Google Maps.
“Spotify added 2 tracks to the playlist Afternoon Acoustic”. Perfect timing. A ping from Periscope: “@kayvon wants you to watch …”, two new emails in Mailbox, a new Twitter follower, an @channel ping on Slack. Nine notifications in total. None vaguely important when I was stuck in the wilderness with 2% battery, a volatile internet connection and a real need to load that freaking map.
What was the last new app you installed where you actually appreciated the notifications enough to keep them on?
Despite all of the advances of the past 20 years, notifications are still stuck in 1999.
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via Bruno Oyama