Cognitive bias in UX, ambient-drive experiences, conversational design and more UX this week

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Cognitive biases in user research →

Bias is everywhere in society, it is inscribed in our very own behaviors. Our biases are unconscious and we enact them without intent to harm others or affect our relationships, yet they do, and in fact they frame and constrain all interactions in society. They are the reason women are paid less than men for the same work, the reason why journalists present the information their audience wants to hear and how guesses are presented as facts in headlines.

We see this everywhere in society; in homes, in universities, the court system, in workplaces. It impacts many aspects of our lives and it is natural that it extends to our interactions with clients and users during user testing.

By Abdou Ghariani

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Author: Fabricio Teixeira

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