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The importance of cognitive bias in experience design →
Design can benefit immensely from cognitive bias.
Specifically, design can benefit from thinking of cognitive biases as keys to efficiency and accuracy, rather than as roadblocks in the way. Dark patterns prey on the way we think to meet more nefarious ends — but what if, instead, we used the way we naturally think to design better interactions and experiences?
Cognitive bias helps us to better understand our world and act accordingly — quickly. It’s important to understand exactly how this works, so that we can design for and with it rather than against or in spite of it. Cognitive bias should be a powerful tool in the designer’s belt.
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