Booking.com guerilla usability testing – uxdesign.cc

How to get meaningful usability results in a day- a case study

Booking is an amazing service, but a quick usability test revealed that people run into multiple issues.

Objective

Identify pain points in Booking’s current accommodation booking process.

Booking’s Home Page

Test Parameters

  • What: Booking’s web platform on Safari.
  • Who: A mix of inexperienced and experienced Booking users.
  • Where: Coffee shops, friends’ places, home.
  • Why: Validate issues I had while navigating through Booking’s interface.

Author: Bram Krommenhoek

Collect by: uxfree.com

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