How to get meaningful usability results in a day- a case study
Booking is an amazing service, but a quick usability test revealed that people run into multiple issues.
Identify pain points in Booking’s current accommodation booking process.
- What: Booking’s web platform on Safari.
- Who: A mix of inexperienced and experienced Booking users.
- Where: Coffee shops, friends’ places, home.
- Why: Validate issues I had while navigating through Booking’s interface.