I think it fully reflects the character I created in my mind. ATA ROUNDED, only one of the four other deep end with rounded corners consist of sharpened flat plate. Matched to one another and are optimized for screen.
The family, with eight weights plus matching italics, was designed by Bulent Yuksel in 2016.
Ideally suited for advertising and packaging, editorial and publishing, logo, branding and creative industries, poster and billboards, small text, wayfinding, and signage, as well as web and screen design.