The phrase “it’s never too late” doesn’t relate to making a good first impression. You are at risk to lose users if they don’t like the app’s UI at first glance. That’s why user interface is getting so important. It’s literally the first thing users see even before they start interacting with a product.
According to Google research, 26% of all installed apps are used no more than once. The main reason for this is poor UI. To engage users into your interface, you should follow the most recent design trends.
Reasons to keep up with UI trends
UI trends are intended not only to satisfy users’ aesthetic requirements but provide them with the high level of usability. So, if you dispose of these trends wisely you’ll get happier users.
Multiple studies show that colors affect our mood. This way one color palette can make our users aggressive, while another one passive. Our task is to make them smile and feel the harmony when they face with our UI design. A design that visually looks good contributes to better user engagement and keeps their attention for a long time.
Great-looking and polished designs gain users’ trust. It’s a matter of subconscious that tells if a company pays due attention the appearance of its website or mobile app — their products/services are good as well.
Make app easy to use
The main task of design is to build clear and ordered interfaces that would be easy to cope with. They reduce the need for manual actions which in turn saves the time of users and makes website or app easy-to-use.
Web UI trends
Let’s consider trends in web UI design at first.
1. Seamless interface
The good example of this tendency is Loveforiceland website. The thing is all the content is placed on one page and it’s loaded without any transitions when a visitor clicks on it. This way, users simply don’t leave the main page because all the data is pulled to it.
Big headlines and gigantic fonts in combination with smooth animation are in trend this year. If to use this trend for a website — it will look eye-catching even without any content at all. That’s because the typography can replace the content and it’ll look great. Re-Create website is a good example of this trend.
3. Gradient transitions
If gradient colors are popular for a long time now, then in 2018 we’ll face the trend connected with a smooth transition from one gradient to another during a certain action. For example, gradients on Symmod and Spotify websites.
4. Custom illustrations
Another important trend for 2018 is the rising quality of illustrations. It’s not a secret that custom illustrations allow websites to get a unique style which in turn bring a better experience to users. By the way, this concerns not only illustrations but photos as well. Don’t use the mainstream ones. Make sure they are unique or at least well-looking. Otherwise, users may think they won’t find anything interesting here.
6. Video on websites
Video is always a good idea. As for 2018, this type of content gains traction and becomes even more important than photos or texts. Also, it’s easy to share the video with friends that means they can easily go viral. For example, Mediaboom website.
It would be perfect if videos you use were of the same tone as the website so they could complement each other. But remember that videos should also be unique in order to fit your project and don’t cause contradictory feelings in users.
Mobile UI design trends
It’s time to consider UI trends in mobile app design for 2018.
7. Strong focus on UX
UX trends and rules is something you should stick to at all times. If you want to build a worthy mobile app design you should combine the ease of usage with clean and convenient interface. The main rule you should bear in mind is that UI should be effective, not only beautiful.
The mobile app design you create should interact with users and respond to their actions. In other words, each element a user can interact with has to give smooth feedback without unforeseen changes.
9. Soothing colors
That’s right, this year’s UI trends say no to bright colors and give preference to calm color pastel. This makes your application look refined and cool. You can see the examples on Dribbble here and here.
Reasons to redesign UI of mobile or web app
Let’s consider some reasons why your mobile app/website may require redesign.
It has overloaded UI
Your design should look minimalistic, so if it has a lot of elements on one screen/page — you should reconsider its appearance. In case you aren’t sure, try to ask users to rate your design.
You want it to be competitive
There is the unbelievable amount of applications across various app stores, as well as websites on the Internet. To stay afloat your product should evolve constantly. Well-known companies try to redesign or even rebrand their products from time to time in order to stay up to date and offer its users more convenient ways of interaction.
It works slowly
Nobody loves waiting. Most users close a website or remove an app if it makes them wait too much time. It’s simply easier for them to find another similar product and use it instead of wasting their time on slowly working one. In case you own a website and want to check whether it loads fast enough — you may use GTmetrix tool. It’ll help you to find out the weak sides of your site and provide you with detailed report.
Business needs have changed
If let’s say, e-commerce website or m-commerce app was selling one sort of goods and then started selling completely other ones — it’s time to think of redesign.
It is old
If the product was designed and developed several years ago — it’s out of date and you should consider redesign option.